Direct brand categories by originating concepts, key trends, and mood by season.

Research global market to identify trends that enhance brand concepts and opportunities.

Propose direction for fabric, trim and pattern selection.

Silhouette suggestion and design to support brand DNA. 

Review fit process for consistency across brand.

Clarify opportunities for additional categories within the brand.

Collection planning and consultation with designers and creative teams for seasonal presentations.

Extensive research methods in the vintage and contemporary markets, as well as through various forms of media.

Research and provide visual presentation materials such as PowerPoint decks, moodboards and lookbooks.

Raw materials suggestions to support the individual trend presentations.

Survey competitive landscape.

Review current brand image perception.

Identify brand’s desired image and outline approach to achieve.   

Analysis of competitive or aspirational brands.

Research and identify additional opportunities to grow brand recognition.